What is Digital Marketing?

Digital marketing is the practice of promoting products, services, or brands through various digital channels such as search engines, social media, email, mobile apps, and websites. The goal of digital marketing is to reach potential customers where they spend their time online and to engage with them in a meaningful way.

Digital marketing has become increasingly important in today's digital age, as more and more people are turning to the internet to research products and services before making a purchase. With the right digital marketing strategy, businesses can reach their target audience more effectively and convert leads into customers. Digital marketing also allows for greater measurement and tracking of campaign performance, making it easier to optimize and refine marketing efforts over time. Overall, digital marketing is an essential component of any modern marketing strategy and can provide businesses with a competitive edge in today's digital marketplace.